How we used ChatGPT to double the number of job applications

Does the thought of writing an enticing job post daunt you? Are you finding your adverts aren’t gaining the traction you initially hoped for?

Writing a job advert can be a challenge, one may attract a deluge of applicants, while another may only draw a trickle of interest.

Considering your advert will likely be a candidate’s initial introduction to your company and that candidates may be sifting through numerous postings from your competitors, it becomes vital to capture their attention and encourage a second look. The way you compose your adverts can significantly impact your chances of success.

This is where using an AI function like ChatGPT to help you compose your adverts can be a game changer. It’s free, simple to use and can create really engaging content, what’s not to love?

At ecruit, we use a combination of our in-house expert copywriters and the power of ChatGPT to craft compelling job adverts that are getting DOUBLE the industry average of applicants. We wanted to share our findings to help our network and celebrate this incredible achievement.

Read on for a 6-step guide on how to use ChatGPT to maximise your advert performance.

Step 1.

  • Go to, or search ChatGPT on your mobile app store to register and open your free account.

Step 2.

  • Once registered, you will be presented with the ChatGPT message box. Here is where you will want to type in the relevant prompts to help it write your advert. It is best to write out all your prompts and relevant advert information in your notes or a word document and copy and paste it as one command.

Step 3.

  • Consider how long you want the advert to be, it should be long enough to be informative, but short enough to keep the candidate’s attention. Job adverts between 300-500 words generally perform the best. Your first prompt should be something along the lines of ‘Write an engaging job advert 300-500 words in length for a ‘XXX’ (job title).’

Step 4.

  • Your second prompt should be to instruct ChatGPT on how you would like the ad formatted. For example, ‘Organise the information into the following sections/headings: The role, Key Responsibilities, About our company, The Benefits, The person, What’s next, Call to action. Use bullet points where relevant.’

Step 5.

  • Next, it’s time to type out the relevant information that it will need such as key responsibilities, personal specification, a short blurb about your company (can be taken from the company website) etc. Ensure to include as much information about the role and the type of person you require as possible. Once this is done you can hit enter and it will display your advert.

Step 6.

  • Don’t be afraid to ask it to re-write a particular paragraph or sentence if you aren’t keen on what it’s given you. You can use prompts such as ‘more/ less formal language please’ ‘Shorter sentences.’ ‘Give me a longer/shorter role overview’

Step 7.

  • Voila, your engaging ChatGPT advert is now complete!

So, you have your advert to showcase to the world, what next? Advertising on a variety of relevant job boards will help you achieve maximum number of views and applicants. This is where ecruit come in.

ecruit is the only low-cost, fixed fee recruitment provider that specialises in advertising recruitment campaigns for jobs in the sales, IT, marketing, office & secretarial, and finance industries, including entry level and graduate roles through to director level.

As a team of recruitment experts, we know exactly how and where to advertise your job roles to guarantee the most visibility and best candidate responses – helping you to get ahead of the competition.

Our fixed fee recruitment services are 95% cheaper than using a traditional recruitment agency and we manage the candidate attraction and selection on your behalf, allowing you to spend more time on running your business and interviewing high-quality candidates.

Choose ecruit to streamline your recruitment process and elevate your hiring strategy, staying ahead of the competition.

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